Your boss has been put in the position of e-business oversight, so examine those companies' formula for revenue survival. There are many examples of online companies like Medium.com and their pattern is basically data acquisition any way they can, constantly reorganise to the point that no one knows WTHeck is going on, hmm? Sound or feel familiar? Their mantras to themselves is really information is power and by the way never shared unless sharing that info pays. And yeah, sounds like the US capitalizing on capitalism. It's all backward and as anti-cooperative as anyone can imagine.