People and organizations of all types feel the need for a Twitter presence, and as you indicated Twitter, not the most socially social for the mass of populations, anywhere.

However, besides the extra attempt to play a market on the Twitter, there are phenomena that I like to regurgitate periodically that every once in a while comes an electronic application that literally traps a market segment, lock, stock, and barrel. That is whatever is or is left of modern journalism, that profession’s relationship to Twitter is really like between a hard place and a hard place + plus add another hard place, i.e. many if not most posting bloggers and journalist absolutely depend on Twitter. Many members of this group might say, ‘oh no no no, no way do we need it that much’, but actions belie the reality.

I’m a fairly small minority in this thinking but to me getting a Twitter account is synonymous with statements like: “ Hey everybody! let’s all go down to the swampy quicksand pits and play hopscotch!”.