Maybe the Wall Street Journal has peered into the future and see their current digital gravy train as slower growing, so they hedge with this Apple news +.

Being one of the only digital news games in town that currently has cash on hand and not just on paper, as you indicate where else can newsworthy journalism enjoy any future?

What some behemoth tech companies might do, like wringing their hands on keeping the revenue streams going by the likes of the current online subscription craze is figuring out where is the consumer’s tipping point, where they say, no more. People love to read but they also approve of eating. Are they to assume that like during the great depression people still went to the local movie show?