I guess American ethics got buried a few centuries ago when the so-called forefather landowner class kicked out the English king middleman. Still, that same class kept slavery and of course Native American genocide legal. The same class today is still trying to put the governor to whatever democracy remains.

So the social/psychological/economical pyramid in this piece must be understood statistically to work the eyeballs and minds of the modern public. Really, there is no fine line between ethics and capital gains in today's world, that long since evaporated, if it ever was, to begin with, capital gains only remain.

Another source for working the public via any media is a book by another Medium writer, Ryan Holiday, who is here. His former job was to fool most of the people most of the time in any way possible thus achieving capital gains. I get it we are stuck in this buck chasing (in Medium it’s eyeballs) world for better or worse.