I could say,
I’m going over to Penny's today, get some new threads, and lunch at Nick’s bar & grill. This should run me about $35.00 max.
OR with the proper intonation cachet:
I could say,
I’m going to Joan’s boutique and snatch some artisan creation and luncheon at <insert Euro-trash sounding words here> grille. I’ll get by for $350.00 on my elite charge card.
—————————
See, I simply changed 3 words and the shopper will now pay 10 times more, bad for the shopper, great for the artisanally woke merchant. Yes, there is a sucker born every minute.
Now how does that pop corn taste?