Got to say I think responder Kuni Beasley is definitely on to something.

Not to make light of this whole fall situation approaching rapidly, but ....

I think university/college provosts better fasten their marketing seatbelts and quickly concoct a narrative to attract folks to their institutions.

I wouldn't be surprised to see literature like the following, (also trying hard to not even mention inconvenient events like the worldwide pandemic)

' Please subscribe to our college/university institution before submitting any admission information. Early subscribers will be first in line to get on the GO PRO list for admission acceptance. Don't hesitate, sign up for our newsletter today!'