Classic broadcast news is very much an infotainment production with carefully placed house ads to further viewer traffic, including choreographed audio. Viral social more so is the same by design, very little if any new ideas, rather only and always, the next thing that’s happening now. Blah blah blah, and somehow this sucks the modern mind like rushing water down a drain to nowhere. The effect of the always-on attention span to viral social seems to be erasing the interests in pursuits of individualism witnessed in the past.